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Lettings for the salt towns of mid Cheshire.

Northwich, Middlewich, Winsford and the villages between. Tell us which side of the door you are on.

I’m a landlordGet a rental valuation and compare our services→
I’m looking to rentSee homes available now and book a viewing→
Homes to rentFilter: all towns
A living room with a brown corner sofa
£850 pcmTwo-bedroom terrace · NorthwichAvailable nowTo let
A pale blue sofa in a bright living room
£625 pcmOne-bedroom flat · MiddlewichAvailable soonTo let
A bright galley kitchen with a wooden floor
£950 pcmThree-bedroom semi · WinsfordAvailable nowTo let
Services for landlords
Let onlyWe find and reference a tenant and set up the tenancy.£600 inc. VAT, one-off
Rent collectionLet only, plus monthly rent collection and statements.9.6% of monthly rent inc. VAT
Fully managedEverything, including repairs, inspections and renewals.13.2% of monthly rent inc. VAT
Fees Every landlord and tenant fee, including VAT, on one pageClient money protection Rent and client money covered by a government-approved protection schemeDeposits Tenancy deposits protected in a government-approved schemeRedress Members of a government-approved redress scheme for letting agents
4 Lockkeeper’s Row, Northwich · 01632 960 237 · Office open Monday to Saturday
Homepage design for Saltway Lettings, a fictional business.

The business and the goal

Business
Saltway Lettings is an invented letting agent offering let-only, rent collection and fully managed services to landlords in the mid-Cheshire salt towns, and homes to rent for tenants. Its two audiences want almost opposite things from the same website.
Goal
Target: more landlord enquiries from the website, and fewer calls from tenants asking what is available.
Pages designed
  • Homepage (shown here)
  • Planned in the brief: homes to rent, landlord services, fees, rental valuation request, tenant information and contact

What the design solves

A landlord wants to know what a letting agent charges, what it handles and whether it can be trusted with rent and deposits. A tenant wants to see available homes and how to arrange a viewing. When one homepage tries to speak to both at once, it usually serves neither well.

This design asks one question at the top, landlord or tenant, and builds each path from there. Letting agents in England have to publish their fees, client money protection and redress details, so these sit in plain view on the homepage and in the footer instead of in a PDF.

The choices behind it

  1. Landlord or tenant, first

    Two large panels in the hero send each visitor down their own path before they meet anything that is not for them.

  2. Services side by side

    Let only, rent collection and fully managed are compared in three columns, with fees shown against each.

  3. Listings tenants can scan

    Rental cards lead with rent per month, town and bedrooms, with availability clearly flagged.

  4. Rules turned into reassurance

    Fees, client money protection and redress details are presented as reasons to trust the agent, not small print.

  5. Salt and saffron

    A deep navy and a salt-white background with a saffron accent give a friendlier, more modern tone than a typical sales agent site.

Palette

  • Harbour navy#1b2a41
  • Salt#f5f3ee
  • Saffron#f2b134
  • Brine#7d8ea3

Type

Space Grotesk for headings

DM Sans for body text

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