Independent estate agents · Mid Cheshire
Homes along the Weaver valley, sold by people who know the lanes.
Selling? Request a free valuation
For sale
For sale
For saleThinking of selling?
How a sale with us runs
- 1Valuation at your home, with a written price and fee
- 2Photography, floor plan and particulars
- 3Accompanied viewings and honest feedback
- 4Offer to completion, chased every week
The business and the goal
- Business
- Weaverbrook Estates is an invented independent estate agent selling family homes, cottages and farmhouses in the villages between Northwich and Tarporley. It competes with national chains and online agents, so its website has to show local knowledge quickly and make a vendor feel confident enough to book a valuation.
- Goal
- Target: more valuation requests from homeowners who arrive on the website, without making the property search harder for buyers.
- Pages designed
- Homepage (shown here)
- Planned in the brief: property search results, property details, valuation request, village guides, about and contact
What the design solves
Buyers usually find a house on the portals first. Vendors are different: before they choose an agent, many of them look at the agent’s own website to judge whether it knows their village and presents homes well. A typical agent homepage gives that visitor a search box and little else.
This design gives both visitors a clear route from the first screen. Buyers get a short search form; vendors get a valuation button that stays in view and a section that explains how a sale runs, step by step. Village guides sit on the homepage because local knowledge is the one thing a national brand cannot copy.
The choices behind it
Two jobs, one hero
The search form and the valuation button share the first screen, so neither visitor has to scroll to find their starting point.
Listings that read like particulars
Cards lead with the village and house type, then bedrooms and the guide price, in the order buyers scan them.
Village guides on the homepage
Named villages link to guide pages, which also give the site real local pages to rank for searches like “estate agents in Tarporley”.
Quiet, rural palette
Deep river green and warm cream, with a brass accent kept for the actions that matter, so the site feels established rather than salesy.
Compliance in the footer
Redress scheme membership and office details are written out in the footer of every page, in the same type as the rest of the site, rather than tacked on later as a strip of badges.
Palette
- River green
- Cream
- Brass
- Moss
Type
Cormorant Garamond
Manrope
Tell us about your business
Send a few lines about what you need. We will come back with straight advice and a written quote.
- Free, written quote
- Reply within one working day
- Meetings on Zoom or Google Meet